The Benefits of Big Data in ERP Software

By: Zach Hale on February 4, 2020

Big data’s kind of a big deal.

In 2020, each one of us will produce 1.7 megabytes of data per second, contributing to the more than 40 zettabytes (i.e., 40 trillion gigabytes) of the world’s existing repository of ones and zeroes. How can your business make heads or tails of all this data, much less use it to improve performance?

If any software type can handle such volume, it’s ERP software. Home to all your most valuable business information, from accounting to human resources, ERP leverages big data to gain unprecedented insight into the performance of your organization.

These insights include:

  • More accurate forecasting
  • Improved scheduling
  • Supply chain optimization
  • More comprehensive customer profiling

Let’s take a deeper dive into each.

 More accurate forecasting

With a variety of dashboards and advanced reporting functionality, businesses rely on ERP software’s artificial intelligence (AI) and predictive analytics functionality to project future business performance. But this process, known as forecasting, has an impact that stretches beyond the software itself.

Gartner predicts that, by 2022, 65% of businesses will use AI-based ERP strategies to gain a competitive advantage. What’s more, the same study found predictive analytics to be the most likely emerging technology to help them get a leg up on their competition.

Emerging Technologies Most Likely to Give Businesses a Competitive Advantage chart

Source: Gartner

By minimizing the guesswork involved in predicting seasonal demand, supply, and financial performance, forecasting with ERP software gives businesses more accurate and in-depth insight into the current and future health of an organization.

 Improved scheduling

Similarly, ERP software is capable of analyzing more data in less time, offering deeper, more precise insight into operational inefficiencies. This allows businesses to more effectively schedule processes and reallocate resources into areas that need them most.

They can see it all in real time, too. Take, for example, a manufacturing plant, which relies on production schedules to ensure timely delivery of goods. Because ERP software integrates data points from across the organization, users can review the status of a given job, make adjustments on the fly, and ensure optimal utilization of people and machinery. This marriage between big data and integrated processes is changing the way manufacturers operate.

 Supply chain optimization

ERP and big data also work in concert to optimize manufacturing supply chains. Effective supply chain management requires thorough and constant analysis of manufacturing processes and their numerous interdependent moving parts. Through each stage of the supply chain, from raw materials procurement to distribution, ERP software offers more visibility into any procedural gaps or inefficiencies that so often derail production timelines.

In the distribution stage, businesses depend on fleet management and route optimization to efficiently deliver goods and services. A mobile-compatible ERP can track the precise GPS location of a vehicle while using real-time traffic data to adjust routes and ensure timely delivery.

 More comprehensive customer profiling

In today’s tech-driven climate, businesses must utilize data-driven insights to satisfy their customers’ unique and ever-evolving needs. Customer relationship management (CRM) software is a perfectly capable solution, but a CRM alone won’t give businesses the intel they need.

ERP software’s CRM component offers deeper insight into client-related activity than a standalone CRM can, made possible through its analysis of historical trends and individual buying habits. What’s more, ERP’s use of big data and AI-driven technologies offers more accurate buyer profiles and more effective prospect targeting, helping businesses focus only on those most likely to convert.


Gorilla ERP are experts at placing resources into the world’s most innovative and challenging ERP projects. 

Get in touch to find out how our team can help support or place you in your next project.